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Channel: Website Marketing – Digital Marketing Expert Alicia Whalen | Social Media Speaker Entrepreneur and Digital Marketing Consultant
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social media strategist vs social media enthusiast

I am an enthusiast of many things. Although I can appreciate a fine wine, and perhaps even describe the ‘nose’ of a good chardonnay – I dare say that I could lead a wine tasting session, or describe...

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The Buck (Doesn`t) Stop Here

Guest Post by Patti Ellis They say opposites attract, and in this case, it couldn’t be more true.  I’m geekaliciously nerdy with a fond appreciation for any type of electronic gadget that is connected...

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Advertising is based on one thing: Happiness

You have settled into 2011 and gearing up to implement the marketing plan you completed in 2010. But hold on! The Internet has changed again! This is a fast paced digital world we live in – but perhaps...

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QR codes and Mobile Apps: What can they do for Destination Marketing?

First I must define yet another acronym and piece of digital technology that has been sprung upon us as of late to “help” us as marketers connect with our customers.  Help it will – if properly adopted...

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How Google+ will change search

Since the launch of Google+, Google search results have omitted Tweets and Facebook ‘Likability’ in its search results – but the question is will the consumer adapt to a new type of social network or...

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The collective social story one post, tweet and ping at a time

I am feeling especially reflective as we approach the end of 2011.  It has been quite a year.  It was not the Christmas music, and sappy TV commercials that brought me to this place; it was actually...

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Canadian Destination marketing online benchmarking report pilot project:...

As consumer buying behavior has shifted online, Destination marketers have had to adjust their strategies beyond the printed travel guides, brochures and information centre’s of the past, to provide...

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A Canadian online travel marketing conference turns 8 and goes back to its...

Patricia and I launched the first Online Revealed Canada travel marketing conference over 7 years ago, with an idea to educate Canadian Tourism professionals about how to market travel online.  At the...

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Online Revealed Conference Highlights: Expedia’s Hari Nair presents the...

There is so much to cover in reviewing the content that was expertly delivered at the 8th annual Online Revealed Conference held earlier this month.  Speakers from Expedia, TripAdvisor, Facebook,...

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What’s HOT in Social Media according to @acoupleofchicks (and other good...

Forget about the current heat wave in Ontario, lets talk what’s HOT in social media.  It seems like there is a new viral video, vine, keek, or tweet making Mashable.com and even offline news headlines...

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social media: getting past the first date

Social media is the first date; it is how you continue to build the relationship after this first encounter that is the key to turning LIKES into CUSTOMERS. You have a Facebook page, but do you know...

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SEARCH SWEET SPOT: Beyond Google’s Mothership

A look at travel distribution online in SEARCH – Beyond Google. Part-One of a Two-Part series.   Over the past 5-years, online travel booking revenue has grown by more than 73%, with 57% of all travel...

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Innovate or miss your “Target”

Innovate or miss the mark. Change is not only good, but necessary. Target is the perfect example of failure to innovate. I am certain that the Target Corporation had the best of intentions bringing its...

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7 Must Do’s before you re-build or migrate your website

  It must be that time of the year. Are you having the February “I hate my website” blahs?   Your website is your cash register. Whether your website has 30 pages, or 300 pages. Whether it is ugly, or...

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How to un-tap social media and measure ROI with technology

I was recently asked what technology or innovation in digital marketing that I was most excited about. Although I am biased in my answer, I am always excited to see the results when technology can...

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2017 Digital Marketing Roadmap: What you need to know

This is what you need to know before we go any further. It is not about following the latest technology or social media channel, but more about knowing how your target customers are navigating the...

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Digital First for Business Masterclass Announced for Niagara

I am thrilled to be bringing my first Digital First for Business Masterclass to the Niagara region! The first in a series of classes dedicated to arming professionals with what they need to do to...

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